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MARKETING ASSOCIATE

Durkee Personnel


Location:
Newburyport , Massachusetts 01950
Date:
12/07/2017
2017-12-072038-01-18
Job Type:
Employee
Job Status:
Full Time
Shift:
1st Shift
Categories:
  • Marketing
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Job Details

  • Catalog Design & Merchandising

    • Assist with merchandising, styling and visual display for trade shows and showroom
    • Assist with merchandising, styling and visual display for product photo shoots
    • Assist with catalog design for new products, discontinued products, product updates/changes and catalog design 
    • Assist with distributor cost book updates and cost book design
    • Designing digital flip catalogs to support 3 different websites

    Product Management & Marketing

    • Assist with new product development for retail packaging product line
    • Assist with defining color guidelines for new products and ongoing color quality targets
    • Assist with competitive analysis across major product lines and key competitors
    • Assist with new product and catalog review, sales force training to support catalog releases

    Website, Email Marketing & Social Media Campagins

    • Social media marketing – pinterest/facebook/trend boards
    • Executing email marketing campaigns and maintaining customer website lists
    • Execute all product updates and product image updates within the Word Press Content Management System – to support 3 different websites 
    • Familiarity with e-commerce internet sales

    Marketing Literature 

    • Coordination of sales kit product binders
    • Maintaining box and bag swatch library and ensuring consistent color standards are met

    Trade Show Product Samples

    • Packing of trade show product samples to support 10+ yearly trade shows and 10+ distributor trade shows
    • Assist with designing trade show advertisements and online banner ads
    • Coordination of printed samples for trade shows with production team and ensuring product and quality color guidelines are followed
    • Assembling of new product sales kits for distribution to sales force, including distributor sales force

    Computer Skills

    • Proficiency in Adobe Suite, InDesign, Photoshop, Illustrator
    • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
    • Familiarity with Content Management systems and website maintenance

    Other

    • Bachelor's degree in Marketing, Business Management or Merchandising
    • 2+ years B2B marketing experience 
    • Social media marketing experience a plus
    • Excellent communication skills both written and verbal
    • Strong copy writing and catalog proofing
    • Strong written and analytical skills
    • Multi-tasking, prioritizing and time management
    • Detail oriented, attention to detail and accuracy
    • Able to work independently and with cross functional team members 
  • SALARY $36-38k
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